Social Media for Business & Digital Marketing

Dear AIM Overseas Participants:

We look forward to welcoming you to the Social Media for Business & Digital Marketing program in June! This program will give students the opportunity to explore how social media and digital marketing are shaping the business world. The program is comprised of three main elements; academic classes, practical components, and cultural activities.

Our mission in all the short-term programs that we run, is to emphasize development and education through experience—and we will do just that on this program. Our unique program is comprised of qualified faculty ready to share with you their knowledge of the field and prepare you for the workplace. To complement your time in class, we have arranged visits to several area businesses as well as speaker sessions with seasoned professionals in a variety of industries. Visits will be to a range of both large and small, locally based companies that have both local and international focuses. During these visits (or speaker sessions), participants will be given extensive opportunities to interact with professionals, managers, and executives to apply their new knowledge.

We are positive you will gain a deeper appreciation and understanding of social media for business and digital marketing practices in the U.S. after your time with us in Charlotte! Beyond academics, all OIEE programs are dedicated to sharing U.S. culture and providing fun and exciting experiences in and around the Charlotte area. For this program we have arranged a variety of high impact and popular cultural activities for you all to enjoy--we look forward to welcoming you to the “Queen City” and cannot wait to share our city with all of you!

Please use this website to prepare for your time on our program. As you can see, we have already added lots of details for your review. And, please check back often as we will continue to update these pages over the next few weeks with more details. 

We look forward to meeting you soon!

Rachel Ladenheim
Assistant Program Director, Office of Intercultural & Educational Experiences (OIEE)